Kabarkyaw Packaging Design
Kabarkyaw is a well-established producer of local Myanmar snacks, renowned for its iconic Sarkalay Snack. With a strong presence in the industry, the company aims to enhance its brand identity through a logo redesign while maintaining its existing recognition and reputation.
Jurassic Snack, a beloved snack brand, is seeking a new packaging design that retains the essence of its original while enhancing clarity and readability. The goal is to create an engaging design that prominently features the brand name "Jurassic Snack" in a bold, easily readable font. The iconic T-rex illustration, a symbol deeply associated with the brand, should take center stage, striking a balance between detail and clarity. This illustration should be dynamic, conveying a sense of energy and excitement to appeal to the target audience of children, and families.
The fact that the snack is vegetarian should also be clearly stated in the packaging as it is one of the selling points of this snack.
The design must include some red, a nod to the color from the original packaging, to maintain continuity and brand recognition. The packaging will feature a ziplocking design for practicality and freshness, with a matte finish to enhance the tactile experience for consumers.
Category:
Software:
ADOBE PHOTOSHOP, PROCREATE, ADOBE ILLUSTRATOR
Service:
Packaging Design
Client:
Kabarkyaw
Date: